Frequently Asked Questions.
General.
Do you work with businesses outside India?
Yes — we take on clients globally. What matters more than location is whether your business has real unit economics we can build around.
How is Accento Digital different from other marketing agencies?
Most agencies sell channels — ads, SEO, content — as separate line items. We build them as one connected system, and we start every engagement by understanding your business economics before touching a single campaign or design element.
Do you work with early-stage businesses, or only established brands?
Both — but the approach differs. Early-stage businesses usually need to find their first repeatable growth channel. Established brands usually need to scale what’s already working without breaking it. We tailor the engagement accordingly.
What industries do you work with?
We’re not locked into one vertical. We take on businesses where we believe we can genuinely move the numbers — that’s a better filter than industry alone.
How involved will I need to be in the process?
As involved as you want, though we always start with a discovery conversation to understand your business — that part isn’t optional. After that, we run independently and keep you in the loop with clear updates, not constant check-ins that eat your time.
Do you offer one-off projects, or only retainers?
Both. Some work — like a website build or a video project — is naturally project-based. Ongoing growth marketing tends to work better as a retainer, since compounding results need consistency.
How long does a website project typically take?
It depends on scope, but most redesigns or funnel builds run 3–6 weeks from strategy to launch. We’ll give you a specific timeline once we understand the project.
Will my website be optimized for conversions, not just design?
That’s the entire premise of how we build. Every layout and copy decision is made around what gets a visitor to act — design that doesn’t convert isn’t a website we’re proud of shipping.
Can you redesign my existing site instead of building from scratch?
Yes — a lot of our web work is redesigns, not fresh builds. We’ll often run a UX audit first to identify exactly what’s underperforming before deciding whether to rebuild or refine.
How quickly will I see results from paid marketing?
Paid channels can show early signal within the first few weeks, but reliable, scalable results usually take 60–90 days as we test, learn, and optimize. Anyone promising instant results at scale isn’t being straight with you.
What's my minimum ad spend to work with you?
This depends on your industry and goals — we’ll only recommend a number once we understand your CAC and margins. We’d rather tell you an honest minimum than take on a budget too small to produce real data.
Do you handle SEO along with paid ads?
Yes. We usually recommend a mix of both — paid for speed, SEO for compounding, long-term growth — calibrated to your stage and goals.
What kind of automation does my business actually need?
It depends on where the manual work is piling up — lead follow-up, customer onboarding, internal reporting, or something else entirely. We start by mapping where your team is spending time on repeatable tasks, then build around that.
Will this replace my team, or support them?
Support them. The goal isn’t fewer people — it’s fewer hours lost to repetitive work, so your team can focus on the parts of the business that actually need human judgment.
Do I need a large tech stack already in place for this to work?
No. We build automation around the tools you’re already using wherever possible, and only recommend new ones when there’s a clear gap they solve.
Can you automate lead follow-up and sales conversations?
Yes — this is one of the most common builds we do, from WhatsApp and DM automation to structured lead nurture sequences that respond and qualify without manual input.
How is this different from just buying automation software myself?
Software gives you the tool. We give you the system — mapped to your actual workflow, tested, and built to keep working without needing you to become the technical operator.
Let's Understand Your Business Before We Talk Strategy.
Book a free session and see how we’d actually approach your growth — no pitch, just a real look at what’s working and what isn’t.